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Requiring a comprehensive alignment of their existing brand devices as well as the creation of individual “tool boxes” to accommodate the launch of 5 new brands within the Corporation, this assignment started with a full strategic review, including a seminar based Brand Essence analysis session.
Following this, the communication components were integrated through the four brands and were executed via a number of channels that included media advertising, public relations, multimedia, online, architectural graphics, logo design and collateral materials. |
