This is one funky brand idea and a retail food business for today!
The client approached us with a clear view of the product/market niche they wanted to position themselves in, but with virtually no vision of the brand execution.
Through a series of workshop sessions, the product offering was prioritised, key segmentation and demographic analysis undertaken and a essence and positioning for the brand was revealed.
These strategic resources were then translated creatively into all key stakeholder brand
touch points.
