A variety of localised shots were linked together to create a coherent narrative around lifestyle, quality food and produce which was linked together with the creative use of typography.
From a design perspective, this store encapsulated the "fresh and vital" new look that McDonald's wanted to communicate to it's customers.
The story, as told on the walls of this store sum up the laid back and playful mood of it's bayside location as well as introducing a very sophisticated décor backdrop for people to dine in.
The bold text-based graphics applied to the face of the bright, red central service unit in the dining area is always a talking point (as well as a reading point!)
