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Architectural Brand Design

McDonald's Australia - Toombul

McDonald's Australia - Toombul

A creative solution was needed to make a narrow, thoroughfare dining area come alive in one of Brisbane's older, but best know shoppingtown food courts.

The device recommended was a thin slice of graphics that were mounted to an MDF substrate set slightly off the wall to create some depth.

The imagery was selected for its high impact and youthful appeal and to impart a strong 'street cred' influence.

This installation also saw a very strong grouping of pictorial images with stepped, silhouette outlines of some of the images used in a layering technique. This assisted to give the overall result not only depth but a 'wow' factor as well.