Part of a new, major shopping destination, this food court outlet required a design strategy that could "tap" into and appeal to the diverse make-up of it's local resident population, whilst continuing to evolve a new direction that we had started with this clients retail graphics in late 2004, first seen in their Toombul store.
The graphics are built on a theme that incorporates the strong use of duotone, silhouette and outline as well as featuring a cross sectional representation of the outlets key stakeholder groups.
