One funky business and a retail food business for today!
As a pilot store for an anticipated small chain the client's business model promised healthy food, juices, smoothies and supplements that would appeal to the young and young at heart.
Importantly, the visual experience had to sum up in a glance the style of not only demographics they wished to appeal to, but the spirit of the founder and staff.
So the store palette was kept light and bright with strong representation of the various target age groups incorporated into the graphic solution. Crucially, generating enthusiasm and making people smile was a key outcome that all were looking to achieve.
