This very chique Brisbane wine bar with adjoining retail cellar had access to a clear external wall space that connected the entry points to the two businesses.
The brief was to ensure that the two businesses were linked visually as this relationship in a brand context, had been contentious since their opening. At the same time, it was considered imperative that the graphic solution maintain the existing brand experience.
The image conjures up a 'soft' retro theme whilst keeping things light and contemporary. The important issue to link the two businesses was done overtly, though with a light touch, through the use to type and directional devices on the graphics. (planned for completion 2006) |
